VMIM: EPISODE 5 – AMPLIFY EXISTING CONTENT WITH VIDEO

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It’s easy to think that video is a whole new marketing channel.

The most effective way to integrate video into your marketing is to use it to amplify what is already working.

Do you have a blog post or white paper getting traction? Try a video white paper.

Is one of your social channels gaining a lot of awareness? Try some video posts.

Do you have a large email list? Start integrating video into your email blasts.

Any piece of content, any channel, any marketing strategy can be greatly enhanced by creating a video version of that same approach.

Video is the volume knob of marketing. So crank up the sound on your most effective campaigns by using video.

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