EDUCATIONAL VIDEO SERIES
WHAT IS IT?
A series of short animated videos that deliver an a-ha moment and are distributed on social media. Unlike the Animated Course, the Educational Video Series is unstructured and nonlinear. It’s about getting a variety of related ideas out into the public square to spread your message and stimulate meaningful discussion.
WHO IS IT FOR?
Mostly nonprofits whose mission rises and falls with how well they educate the public. This can be think tanks, policy orgs, ministries, thought leaders, authors, or any organization that wants to grow their audience and shape their space.
EXPAND YOUR REACH
BITE-SIZE YOUR MESSAGE
You’ve got a lot to say—too much to say all at once. An Educational Video Series gives you the chance to break your message down into more digestible, more shareable bits.
BUILD YOUR AUDIENCE
There are two types of people you really need to reach: those who don’t know what you stand for, and those who do but are on the fence. Meeting them where they are and educating them on your perspective is a great way to reach both.
ARM YOUR ADVOCATES
Sharing is caring. Okay, but seriously, your true fans will share your message for you if you give them the chance to. Educational Videos can be the tool that gets them sharing your message into their extended network.
CONNECT WITH A VIDEO STRATEGIST
Contact your very own video strategist to help you get the perfect video for your goals.
WHAT WE BRING
SIZE AND SCALE
Producing a video series is a lot of work. It’s more than that guy who makes videos in his dorm room can handle. Keeping things on brand, on time, and on point takes a team. Epipheo is one of the largest, most experienced studios of its kind. We’re used to managing large, complex, creative projects and all the challenges they bring. We’d love to talk about bringing your series to life.
PARTNERSHIP AND STRATEGY
If you know you need an Educational Video Series but don’t know exactly what videos you need or how to plan the content, don’t worry. We can help. We have expertise and experience in helping organizations develop an effective content strategy to expand their reach. We understand how important your message is and will work with you hand-in-hand every step of the way to make it resonate.
I chose to work with Epipheo because I felt it is a company I could trust to translate my vision and mission into a powerful and compelling short-form visual story. Mission accomplished!
Case Study: Hoover Institution
Client Objective: Spark Interest
The Hoover Institution, a unit of Stanford University, had a desire to reach younger audiences with content that would apply research by Hoover fellows to trending public policy issues. The overall goal was to pique curiosity and inspire audiences to learn more.
Solution: The Intellections Series
Intellections is an Educational Video Series comprising several 60-90 second animated shorts that spark key insights about public policy. Topics range from economics to civics to healthcare to the environment to national security and more.
Result: 13 Million Views and Counting
In partnership with Epipheo, Hoover releases two new videos every month. At the close of 2017, combined views for the series had reached well beyond 13 million with more videos yet to come.
FIRST AID ARTS
OUR DAILY BREAD
WHAT’S RIGHT FOR YOUR PROJECT?
Videos come in many shapes, sizes, colors, and styles. We should know. We’ve created thousands of them. The question we always ask is, “What’s right for this story?” The visual approach should always serve the message, not the other way around.
Sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities.
SOME OF THE DETAILS
Series can have as few as 5 videos or more than 30. Individual videos can range from 1 to 5 minutes. All of that should be determined by considering your content, audience, and platform. We’ll help guide you to the right decisions.
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Download our pricing and process guide for more info.
TALK WITH A VIDEO STRATEGIST
OTHER SERVICES YOU MAY LIKE
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ANIMATED VIDEO COURSE
You know where you want your audience to go. A collection of short, high-quality videos can guide them down the path to your defined destination.
PREMIUM EXPLAINER VIDEO
If you could take your best elevator pitch, add visuals, then press play, you’d have a Premium Explainer Video.
SOCIAL VIDEO ADS
Social Video Ads are videos tailored to each social platform and supported with paid placements in order to deliver very specific results.