The Epipheo Pricing Guide

How much does an explainer video cost?

Straight answers from fifteen years and 6,000+ explainer videos — no gatekeeping. Most projects land between $5K and $150K+, depending on style, length, and complexity. Browse the full breakdown below, or tell us what you're making and we'll send a tailored range.

$5K–$150K+Typical project range
6,000+Videos delivered
1 dayTo a tailored range

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Fifteen years of explainer videos for teams at
Google Microsoft Cisco U.S. Bank Epson

Why use explainer videos?

Simplify
Complex Ideas

Explainer videos break down complicated concepts into easily digestible content, helping your audience quickly understand what you offer.

Boost
Engagement

Animated explainer videos capture attention with dynamic visuals and storytelling, keeping viewers engaged from start to finish.

Enhance
Conversion Rates

By clearly communicating your value proposition, explainer videos help move prospects through the conversion funnel, turning viewers into customers.

Build
Trust

Explainer videos position your brand as an authority by providing valuable information in an accessible format, building trust with your audience.

The short answer

Three tiers. Real numbers.

Most Epipheo projects fall into one of these three bands. The range inside each is set by length, style, and production complexity.

Essential
Starter
Explainer
$5K– $25K
  • 30–60 seconds finished runtime
  • 2D animation or motion graphics
  • Stock VO or AI voice
  • Two rounds of revision
  • 4–6 week turnaround
Best for MVPs, social, internal
Flagship
Cinematic
Production
$75K+
  • Up to feature-length
  • 3D, live action, or hybrid
  • Celebrity or union voice talent
  • Custom score & sound design
  • Broadcast-ready deliverables
  • 10–16 week turnaround
Broadcast, keynote, brand campaign
What moves the number

Six things that change the price.

Before you ask for a quote, here are the six variables that move it. Understanding these helps you control the budget.

01Length

Runtime

Every additional 15 seconds of finished video is roughly another week of animation work. Under 90 seconds is the sweet spot.

Impact
02Style

Animation Style

2D motion graphics are the fastest path. 3D, character animation, and live action each roughly double the budget at the same runtime.

Impact
03Script

Scripting & Strategy

Handing us a locked script is cheapest. Starting from a blank page — with audience research, positioning, and discovery — adds two to four weeks.

Impact
04Revisions

Revision Rounds

Two rounds is standard. Each additional round adds roughly 8–12% to the final invoice and about a week to the calendar.

Impact
05Voiceover

Voice Talent

AI voice or stock is near-free. Professional union VO runs $1–5K. Celebrity or on-camera talent is its own line item — six figures isn’t unusual.

Impact
06Complexity

Animation Complexity

Simple shape-and-stroke is linear. Rigged character animation, simulated physics, or product renders are exponential in hours per second.

Impact
By video style

What each style costs.

Ranges for a standard 60–90 second finished piece. Longer runtime or character-heavy animation pushes toward the top of each band.

Style Typical Range Timeline Best for
2D Animation Vector, shape-based, the workhorse of the explainer world $15K – $45K 5–6 weeks Most common
Motion Graphics Typography-led, data viz, dense information $10K – $35K 5–6 weeks Product walkthroughs, social
3D Animation Product renders, simulated environments, depth $35K – $120K 8–10 weeks Hardware, medical, cinematic
Live Action Real footage, crew, location, editorial $40K – $250K