Why Use Video For Social Ads
Facebook. Instagram. YouTube. LinkedIn. Your audience is using one or more of these social networks. With advanced targeting capabilities, you can be sure you get your name in front of them. The question is, how?
Video is a great way to maximize that exposure. There are plenty of statistics that show how people engage with video content far more than other content on social networks. Even more, social networks are favoring video content, so you even have a chance for organic reach.
You can also show your value quickly. Social advertisements are usually 10 to 30 seconds in length because attention spans are short, but that’s plenty of time to make an impression with a video.
Ways You Can Use Video for Social Ads
On Social Networks. There really isn’t a ton of use for Social Ads outside of paid or organic use on social networks. On the flip side, there also isn’t a ton of use in putting paid dollars behind video unless it’s optimized for social. Here are a few tips for that.
Short. Social ads need to be short. Really short. Under 30 seconds for YouTube and under 15 seconds for Facebook and Instagram.
Visual. On Facebook, 85% of content is watched without sound. Try to get your message across in a way that doesn’t use voiceover. On-screen text can be useful, too.
Format. Format is a huge deal as well. If you are targeting a mobile audience, use aspect ratios that’ll look good on mobile devices.
Key Strategies For Social Ads
- Keep it under 30 seconds.
- Make it understandable without sound.
- Use the right aspect ratio for the platform you’re posting on.
- Focus on one idea to get the viewer to click.
How Does Epipheo Make Social Ads?
We want to find the idea that gets people to click. Social ads aren’t going to cover a lot of content or explain everything. You’re just trying to create an entry point to your deeper story. Our process is built around finding this a-ha moment that will open the door to the next step in the journey.