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WHY TESTIMONIAL VIDEOS?

WHAT ARE THEY?
We’ve all seen testimonial videos. The emphasis here is on the storytelling part. Even the most flattering endorsement can be made more compelling by being turned into a story. 

WHAT CAN TESTIMONIAL VIDEOS DO FOR BUSINESS?

Value: Your audience is smart, they aren’t just going to believe that your solution works. ​​​They want proof, it has to show more than how it works, what it does, or whom it helps. ​​When they have that experience of your value, they move from interest to desire.

Time On Page: Studies have found that landing pages with a high quality animated video have an 80% increase in time spent by visitors.​​​​​​​
The longer they’re there, the more they learn. The more they learn, the likelier they are to buy.

Distribution: High quality animated videos are versatile assets. They’re a great headline for a landing page. They improve email open rates. They’re easy to send out on social. They spruce up a sales pitch. They’re perfect for trade shows. They can announce a launch.

 

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