BUYER BREAKTHROUGH VIDEO
WHAT IS IT?
A short video that shows why your new product will win with consumers. Retail buyers are flooded with new services vying for their attention and approval. A Breakthrough Video makes your product stand out from the crowd.
WHO IS IT FOR ?
It’s for CPG brands who need to get their services on the shelves of retail stores. Whether you’re in Brand, Marketing, Design, or Sales, you all have the same goal: convince buyers to make room for your kickass product.
WHAT PROBLEM DOES IT SOLVE?
THE SEA OF SAMENESS
Can you imagine how many sales meetings, pitch decks, and product sheets hit a retail buyer every week? You have to do something different. Something unexpected. Something that can… break through. (Get it?)
THE TIME CRUNCH
Retail buyers are pressed for time. If you could deliver an engaging message in a minute or two using video, you could save them precious time—and save your team weeks or months of fighting for an open door.
THE SALES VS. MARKETING
It’s an age-old problem. Marketing wants the uniqueness of the product to shine. Sales just needs to hit the numbers. This video gives Marketing the opportunity to hone the message and bottle up the expertise for Sales to close the deal.
SEE PRICING AND PROCESS
Download a guide that walks you through a more in-depth look at The Buyer Breakthrough Video.
WHAT WE BRING
In most cases, we’re working pretty far upstream. After all, the product isn’t on shelves yet. So, the branding might be still in the works, and the positioning is likely to pivot. Don’t worry. We can build on what you’ve got to produce something that meets the current need and sets you up for future success once things are more defined down the road.
WITHOUT THE AGENCY HASSLE
Look, you just want a video—preferably without all the entanglements and inefficiencies that come traditional agencies. We get it. That’s why we work hard to keep things simple and direct. You get direct access to your creative team at every stage of the process, letting you truly collaborate and bring the best video to life as quickly as possible.
You’re professional and fun to work with–and the end product is consistently great.
EPSON ECO TANK
DUPONT CHARGING SURFACE
What’s right for your project?
Videos come in many shapes, sizes, colors, and styles. We should know. We’ve created thousands of them. The question we always ask is, “What’s right for this story?” The visual approach should always serve the message, not the other way around.
Sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities.
SOME OF THE DETAILS
Runtime sweet spot is usually 1 to 3 minutes. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Download our pricing and process guide for more info.
TALK WITH A VIDEO STRATEGIST
OTHER PRODUCTS YOU MAY LIKE
Really, I think you’re gonna like them
PREMIUM EXPLAINER VIDEO
If you could take your best elevator pitch, add visuals, then press play, you’d have an Premium Explainer Video.
SOCIAL VIDEO ADS
Social Video Ads are videos tailored to each social platform and supported with paid placements in order to deliver very specific results.
LIVE ACTION VIDEO SPOT
Video. The kind shot with lights, cameras, actors, sets, and directors shouting, “Action!” These are the videos you see on broadcast TV—and, increasingly, the internet.