What is it?
By now we’ve all seen the ubiquitous bullshit brand video. Sweeping generalizations, anthemic declarations, and empty creative that leaves you with more questions than clarity. That’s not how we think about Brand Videos at Epipheo.
A Brand Video is about truth, not hype. It’s about connecting the reality of what you do with what you stand for in a way that is clear, compelling, and authentic.
Who is it for?
Brands and organizations with something truly meaningful driving their business and the proof to back it up. Wannabes need not apply. But if there is alignment between what you care about and what you do, then don’t miss out. The Brand Video is for you.
When to Use a Brand Video
When Brand Awareness is Low
If people flat-out don’t know who you are, that’s a big problem. A Brand Video is one of the best ways to get their attention and make an impression.
When you Need to Change Perceptions
It happens to even the best of brands: you’ve gotten off course, and people have lost the perception you want them to have. A Brand Video is a great way to get things back on track by delivering a fresh articulation of your what and why.
When You Have A Great Story To Tell
Frankly, not every company has a great story. If you do, it stands out—especially a great origin story. Where you came from has a lot to do with how people perceive what you are today. Not telling your compelling origin story is a huge missed opportunity.
You Can Count On Us For:
Our B.S. meters have been fine tuned over the years. Our promise to you is that we’ll always be respectfully honest. The last thing we want to do is communicate your message in a way that doesn’t ring true. We’re more than willing to have the tough conversations that help us craft an honest and pure message rather than settling for the easy alternative.
We embrace your story with fresh eyes and an excitement to really dig in. Drawing on years of experience with all types of video projects for all kinds of organizations, we balance finding the unexpected angle with being careful not to do something so “creative” that it’s ineffective.
Hertz Firefly was launched by Hertz as our new, super-low-cost rental car brand. We wanted to brand it completely separate from Hertz and appeal directly to millennials outside our normal Hertz demographic. The results were that our Flagship video has more than 3 million views. In comparison, the most popular video on Hertz’s YouTube channel has only 200k views. This marketing campaign created brand awareness for Firefly, increased brand equity for Hertz, and contributed to the overall 12% increase that year in Hertz Global Holdings.
Case Study: Lown Institute
Client Objective: Lead Conversion
The Lown Institute is a nonprofit organization that’s all about getting patients the right healthcare, not just more healthcare. They needed a video to show at their big annual conference, and, more importantly, drive sign-ups for their Right Care Alliance program.
Solution: Brand Video
By contrasting an emotive reading of the Hippocratic Oath with visuals that contradict the essence of the pledge, we illustrated the dissonance between intentions and the current state of healthcare.
The Lown Institute doubled the number of Right Care Alliance members post-video release. They directly correlate this to the impact of this video. The video was also awarded a Gold Addy Award in 2017.
Epson Home Projectors
National Association of Realtors
What’s right for your project?
Videos come in many shapes, sizes, colors, and styles. We should know. We’ve created thousands of them. The question we always ask is, “What’s right for this story?” The visual approach should always serve the message, not the other way around.
Sometimes the answer is character animation. Other times it’s best to grab a camera and crew. And then there are times we turn to motion graphics and iconography. Check out our portfolio to see all the possibilities.
Some of the Details
Runtime sweet spot is usually 30 seconds to 2 minutes. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. Download our pricing and process guide for more info.
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