TRAVELERS NONPROFIT FUNDRAISING

ANIMATED EXPLAINER VIDEO

To make a best practices video for NFP organizations that was not boring, we created a 2D animated video with a delightful character design and relatable scenes into which the audience could readily project itself.

TRAVELERS NONPROFIT FUNDRAISING

ANIMATED EXPLAINER VIDEO

To make a best practices video for NFP organizations that was not boring, we created a 2D animated video with a delightful character design, and relatable scenes into which the audience could readily project itself.

 

THE CHALLENGE:

Travelers wanted to create a best practices video for NFP organizations looking to raise money.

THE SOLUTION:

This video is, at its core, a list of to-dos. While lists can be helpful in ordering information, they can also provide a “structure for boredom.” We avoided that pitfall here with an approachable and delightful character design, paired with a series of engaging vignettes, relatable scenes into which the audience could readily project itself.

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