THE CHALLENGE:

Google wanted to raise awareness for Anthos, their cloud-based application management platform in a way that communicated value to developers but also didn’t lose decision-makers by being overly technical.

THE SOLUTION:

We created a 2D explainer video infused with enough “technical validation” to convince app developers of the value add of using Anthos while staying high level enough to engage decision-makers, too. We used clean, line-drawn assets; delightful motion; and strategically deployed pops of color to give the video a delightful sense of dynamism and momentum. In a sea of cloud videos, we wanted this video to feel fresh and distinct.