GENESIS BOW BUILDER

3D ANIMATED EXPLAINER VIDEO

Our client wanted to update an existing video to not just look great, but to stand out amongst the competition—and the final product speaks for itself.

GENESIS BOW BUILDER

3D ANIMATED EXPLAINER VIDEO

Our client wanted to update an existing video to not just look great, but to stand out amongst the competition—and the final product speaks for itself.

 

THE CHALLENGE:

Our client, Genesis Archery wanted to update an existing video, highlighting their “bow builder” product feature that allows customers to build their own custom bow from scratch. Other bow companies also have a customized bow product video and we wanted to make sure that the Genesis video would stand out among them.

THE SOLUTION:

We did something decidedly different from what we normally get to do with our clients. This piece is, by and large, more commercial than the rest of our body of work. Everything from the pacing to the upbeat music to the colors makes this snappy, fun, and engaging. It also stands apart from our client’s competitors, which is a win for their brand.

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