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VMIM: Episode 8 – Your Origin Story as a Brand Video

 

Sometimes the best brand video you can make is simply your origin story.

When people come across your company, they’re always gonna wonder who you are, where you came from.

Origin stories answer these questions, and at the same time they build trust and loyalty and greater interest.

These stories often help prospective customers connect directly to the foundation that first inspired your business.

Those are simpler times before things got bigger and more complex, but all you need to do to help customers experience that clear, simple foundation is to make a brand video that walks through your origin story.

Sharing a video like that on social media, posting it to your about page or emailing it to prospective customers will help boost your conversation rate, and even help root your whole company in that core message that makes your brand special.

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