Is your content marketing strategy getting you results? If you’re nodding your head and smiling, great! You probably don’t need to read this. But perhaps you said, “Ehhh…” or, “I, um, don’t actually know,” or, “My content marketing strategy?” In that case, this article is for you.
See, 86% of B2C marketers and 91% of B2B marketers have already embraced content marketing as part of their marketing strategies. That means some of your competitors are probably seeing great results.
How can you see great results, too? First, you need to see what’s working and what isn’t. To get the meaningful, measurable results you need, these six marketing tools will help you get you the best ROI.
Think content marketing and you probably think HubSpot. The company has long been a leader in the industry, and the team practices what they preach with some of the most helpful, actionable content available online.
HubSpot is a powerful tool for businesses of all sizes. Launched in 2006, this software is designed to help businesses use content marketing to increase website traffic and convert those visitors into leads.
Why Use HubSpot?
The HubSpot website builder makes it easy for you to update your website without the need to hire a designer or developer. The drag-and-drop technology means even the most technically challenged business owner or marketer can personalize content for all visitors.
If you’ve launched an inbound marketing strategy, it’s likely that blogging is a key part of this strategy. The HubSpot software makes creating and publishing blog posts a snap. It also helps you attract new visitors by suggesting recommended keywords.
For businesses using ads, HubSpot can measure clicks, impressions, customers, leads, and the ROI for each campaign. You can also use HubSpot to analyze your CTAs, manage and segment your lead lists, automate your social media efforts, and more.
HubSpot has a number of packages in different hubs. These include the Free HubSpot CRM, the Marketing Hub, the Sales Hub, and the Service Hub.
In the Marketing Hub, a free account allows you to begin capturing leads so you can see what they’re doing on your site. From there, the Starter account is $50 per month, the Basic account is $200 per month, and the Professional account is $800 per month. Obviously, each upgrade includes more features, but you’ll want to consider what you truly need before choosing a level.
SEO is a massive part of any inbound marketing strategy, and Moz is a comprehensive SEO tool with a variety of analytics and insights to help you increase your search engine rankings. Why? A higher ranking for your content means more people see your content—which is pretty helpful when you’re doing content marketing.
Moz was founded by Rand Fishkin in 2004, back when many businesses were still relying on simplistic SEO techniques. Moz managed to distinguish itself by learning how search engines ranked websites and sharing this information with its followers online.
Why Use Moz?
Moz has a huge selection of research tools. In fact, the options can be daunting. However, the team has provided a number of tutorials to help you understand SEO tactics so you can use these tools effectively.
Just as Google regularly crawls your website, so does Moz. They’ll notify you about issues that could impact performance. Moz also helps ensure that your on-page optimization is on point, with clear instructions so you can improve your website.
One of the biggest benefits of using Moz? The ability to stalk—er, monitor your competitors. You can use the Moz tool to see where your competitors are getting their links, which keywords they’re ranking for, and where they are in the search results. With this information, you can figure out how to adapt your strategies to become more competitive.
Moz Pro is the paid Moz tool, and plans range from $99 to $349 per month, depending on the size of your campaign and research needs. You can save 20% by choosing an annual account, and Moz also offers a 30-day free trial so you can see if the tool is right for you.
You probably already know that social media is a crucial part of content marketing, right? With more than 3 billion people using social media every month, you can’t afford not to be active on social.
Unfortunately, it’s easy to fall down the rabbit hole with social media and spend hours on tasks that don’t have a significant impact on your business. That’s where Hootsuite comes in.
Why Use Hootsuite?
Hootsuite is a social media management tool used by more than 10 million people. It integrates with LinkedIn, YouTube, Instagram, Facebook, Twitter, and now Pinterest.
One of the biggest benefits of using Hootsuite is being able to automate your social media and monitor multiple channels in one place. Instead of manually posting every day, you can schedule hundreds of posts at a time.
The robust analytics give you excellent insight into what types of posts are getting the most engagement, which times of the day work best for your audience, where your audience is located, your most popular links, and more.
Professional plans start from $19 a month and allow one user to schedule unlimited posts on 10 social profiles. A team plan will give you 20 social profiles and 3 users for $99 a month. And a business plan will give you 50 social profiles and 5 users for $499 a month.
Hootsuite offers a free 30-day trial so you can and see if it works for your business.
Data makes the content marketing world go round—something Ahrefs has used to its advantage. The company crawls 6 billion web pages every day and updates its index every 15 minutes. When you’re hoping to outrank your competitors, Ahrefs can give you the insights you need to make it happen.
Why Use Ahrefs?
With Ahrefs, you can easily see how many backlinks you have pointing to your website, how engaged your social media followers are, and which keywords are the most valuable. However, you can also use it to determine which content will be the most successful, letting you use your time effectively and create blog posts that you know will resonate with readers.
While Ahrefs began as a backlink tool, the company soon found a number of ways to use the huge amount of data at its fingertips. The keyword research tool allows you to analyze your competitors, see what keywords they’re using, and know where they’re ranking. The content explorer tool is also particularly helpful since you can see which topics are trending and getting the most shares, traffic, and referrals online.
If you’d like to give Ahrefs a try before you commit, a 7-day trial is just $7. Monthly plans start at $99 for a Lite plan, while the Standard plan is $179 per month. An Advanced plan will allow 3 people to use the tool at the same time and will cost you $399. Agencies can pay $999 per month for 5 users at a time and up to 100 campaigns.
If you sign up for annual billing, you can enjoy 2 months free.
One of your biggest goals with content marketing? Convincing leads to hand over their email addresses. Then what? Then you use MailChimp to help turn those leads into paying customers.
Why Use MailChimp?
MailChimp customers send more than 1 billion emails every day, and there’s a reason why the software is so popular. Those emails actually get opened. Well, more often than usual, at least.
Have you ever opened an email that made you wonder what the sender was thinking? Maybe it wasn’t optimized for mobile, or the design was confusing? With MailChimp, you can see exactly how your email will look in someone’s inbox and how it will appear when viewed on a variety of devices.
MailChimp gives you access to a huge variety of tools in the one place. You can design your email without needing any coding or HTML knowledge.
You can easily segment your lists to send targeted emails, see who’s clicking your links, and get insights from top-notch analytics. You can to run A/B testing to see which subject lines and designs perform best. And you can tailor your emails specifically for your audience.
MailChimp plans are scalable, and you can create professional campaigns with a free account. As you grow, you can choose a Growing Business account for $10 a month or a Pro Marketer account for $199 a month.
Why Use Tend?
Tend’s pricing is $49 a month for up to 5,000 identified contacts. After that, the pricing goes up by $.002 per identified contact per month.
Ready for Video Marketing?
So, is your content marketing strategy getting you results? With those tools, you’ll definitely know. And then all you need to do is make amazing content! If a video is a part of that, contact us and see how we can help.