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Video Marketing Minute

Video Marketing In A Minute: Episode 5 – Amplify Existing Content With Video

Video Marketing In A Minute: Episode 5 – Amplify Existing Content With Video

  It's easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or white paper getting traction? Try a video white paper. Is one of your social channels [...]
Video Marketing In A Minute: Episode 3 – Lead Generation Through a Video Mini-Course

Video Marketing In A Minute: Episode 3 – Lead Generation Through a Video Mini-Course

  Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there's a new technique that has some surprising advantages called the video mini-course for lead generation. Anytime you use in a tactic for lead gen, you need to pay attention to a few key metrics. The [...]
Video Marketing In A Minute: Episode 2 – Save The Best For First

Video Marketing In A Minute: Episode 2 – Save The Best For First

  Have you noticed how movie trailers are giving more and more of the movie away? Hollywood knows that we now live inside of an attention economy where you have to quickly earn the right to be heard or you'll be completely ignored. That's why inside of an attention economy, one of the most important [...]
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