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Video Marketing Minute

VMIM: Episode 5 – Amplify Existing Content With Video

VMIM: Episode 5 – Amplify Existing Content With Video

  It's easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or white paper getting traction? Try a video white paper. Is one of your social channels [...]
VMIM: Episode 3 – Lead Generation Through a Video Mini-Course

VMIM: Episode 3 – Lead Generation Through a Video Mini-Course

  Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there's a new technique that has some surprising advantages called the video mini-course for lead generation. Anytime you use in a tactic for lead gen, you need to pay attention to a few key metrics. The [...]
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