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Retargeting Video Ads On Facebook

Retargeting Video Ads On Facebook

If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many views you’ve gotten on the live stream of [...]
5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social than ever. What gives? Blame it [...]
What Is The Lifespan Of Social Media Posts?

What Is The Lifespan Of Social Media Posts?

If someone were to ask you how often you should post on social media, your instinctive response might be, “As often as I can.” After all, the more you post, the more opportunities you have to interact with your audience, share brand information and drive conversions. But your instinctive response would be leading you astray. [...]
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