Digital Tactics Archives

Guide to Maximizing Video ROI with Complementary Content

December 12, 2018Kole Riggs

Want to run a profitable business? Yeah, we thought so. One key to that is getting the highest possible return on every investment. From the people you hire to the software you buy to the marketing strategies you use, you always want to choose the ones that promise the best ROI. That’s why you introduced […]

2D Video 3D Video Advertising Animation B2B B2C Content Marketing Digital Tactics Marketing NFP video Video Marketing In A Minute

Your Origin Story as a Brand Video

September 17, 2018Kole Riggs

Your Origin Story as a Brand Video Sometimes the best brand video you can make is simply your origin story When people come across your company they’re always going to wonder who you are and where you came from Back before things became bigger and more complex. Origin stories answer these questions and, at the […]

The Linkedin Video Gold Rush

September 17, 2018Kole Riggs

The LinkedIn Video Gold Rush There’s a video gold rush happening right now on LinkedIn LinkedIn is giving enormous preference to posts that are being uploaded as native video and especially any B2B brand watching this needs to dive in right now. Three ways to profit from the gold rush Every thought-leader or business leader [...]

Rethinking The Video Play Button

August 27, 2018Kole Riggs

Rethinking The Video Play Button Right now a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get away. But the easiest, most compelling call to action on [...]

Amplify Existing Content With Video

August 20, 2018Epipheo

It’s easy to think of video as a whole new marketing channel. [Holding scissors to left, cutting invisible ribbon] But the most effective way to begin to integrate video into your marketing is to use it to amplify what is already working. [Hands scissors off] Do you have a blog post or white paper that [...]

Making A Viral Video

August 20, 2018Kole Riggs

Sometimes companies are looking to make that one viral video. While often other kinds of videos are more strategic there really is nothing like a viral video to drive awareness around a new breakthrough product. But isn’t the kind of spontaneous sharing that creates a viral video just a matter of luck? Well, actually, when [...]

Save The Best For First

August 11, 2018Epipheo

Have you noticed how movie trailers are giving more and more of the movie away. Hollywood knows that we live inside of an attention economy where you have to quickly earn the right to be heard or you’ll be completely ignored. That’s why, in an attention economy, one of the most important tactics in video [...]

The Types Of Videos For Online Advertising

August 1, 2018Kole Riggs

In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]

How to promote your videos for free via website, social media, and email

July 5, 2018Greg Jarboe

“I can promote my videos for free?” you might be saying. Well, though nothing in business or life is really free, there are still ways you can get more reach for less cost. Your results depend as much on the content of your video as on how well you promote it. If your video is [...]

Why You Need To Be Using Video To Grow & Expand Your Business

June 1, 2018Greg Jarboe

After reading the headline of this article, you probably expect a long list of reasons why you should be using video to grow and expand your business. But, since you may not be using video yet, so a bunch of bullet points isn’t going to get you started. What will? Well, let’s start with that [...]

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