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Digital Tactics

Video Marketing In A Minute: Episode 8 – Your Origin Story as a Brand Video

Video Marketing In A Minute: Episode 8 – Your Origin Story as a Brand Video

  Sometimes the best brand video you can make is simply your origin story. When people come across your company, they're always gonna wonder who you are, where you came from. Origin stories answer these questions, and at the same time they build trust and loyalty and greater interest. These stories often help prospective customers [...]
Video Marketing In A Minute: Episode 7 – The LinkedIn Video Gold Rush

Video Marketing In A Minute: Episode 7 – The LinkedIn Video Gold Rush

  There's a video gold rush happening right now on LinkedIn. LinkedIn is giving enormous preference to native video posts, and especially if you're a B to B company, the time for a LinkedIn video is now. So let me give you three ways to profit from a gold rush. First, every thought or business [...]
Video Marketing In A Minute: Episode 6 – Rethinking the Video Play Button

Video Marketing In A Minute: Episode 6 – Rethinking the Video Play Button

  Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get away. But the easiest, most compelling call-to-action on any website for a browser thinking [...]
Video Marketing In A Minute: Episode 5 – Amplify Existing Content With Video

Video Marketing In A Minute: Episode 5 – Amplify Existing Content With Video

  It's easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or white paper getting traction? Try a video white paper. Is one of your social channels [...]
Video Marketing In A Minute: Episode 4 – Making A Viral Video

Video Marketing In A Minute: Episode 4 – Making A Viral Video

  When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a viral video to drive awareness for a new breakthrough product. But isn’t the kinda spontaneous sharing that creates [...]
Video Marketing In A Minute: Episode 2 – Save The Best For First

Video Marketing In A Minute: Episode 2 – Save The Best For First

  Have you noticed how movie trailers are giving more and more of the movie away? Hollywood knows that we now live inside of an attention economy where you have to quickly earn the right to be heard or you'll be completely ignored. That's why inside of an attention economy, one of the most important [...]
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