Digital Tactics Archives

Video Marketing in 2019: The Guide to Mastering It

What is Video Marketing Today? Video marketing used to be simple. It was called advertising, and it more or less began and ended with live action TV spots. Sure, there was a wide range of videos being made for that purpose. The typical 30-second ad. Longer form infomercials. Spots dedicated to a specific products. More [...]

7 Explainer Video Production Companies To Check Out in 2019

Epipheo

So you’ve decided you need an explainer video Or maybe you haven’t decided yet. Hopefully we can help with that. Explainer videos are great if you’ve got an awesome product that needs to be explained, an incredible service that might be difficult to understand, or a brand new company you want to tell the world [...]

Strategy for Your Small Business’s First Videos

Epipheo

You've Probably Heard That Your Small Business Needs Video. Maybe you’ve even seen the statistics. So, yeah, you’re looking to make video. Great! Except that leaves you with one big question. What video should you make? Videos, plural? Well, let’s step back. You don’t just go out and make decisions about other parts of your [...]

Guide to Maximizing Video ROI with Complementary Content

Epipheo

Want to run a profitable business? Yeah, we thought so. One key to that is getting the highest possible return on every investment. From the people you hire to the software you buy to the marketing strategies you use, you always want to choose the ones that promise the best ROI. That’s why you introduced [...]

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Video Marketing In A Minute: Episode 8 – Your Origin Story as a Brand Video

Epipheo

Sometimes the best brand video you can make is simply your origin story. When people come across your company, they're always gonna wonder who you are, where you came from. Origin stories answer these questions, and at the same time they build trust and loyalty and greater interest. These stories often help prospective customers [...]

Video Marketing In A Minute: Episode 7 – The LinkedIn Video Gold Rush

Epipheo

There's a video gold rush happening right now on LinkedIn. LinkedIn is giving enormous preference to native video posts, and especially if you're a B to B company, the time for a LinkedIn video is now. So let me give you three ways to profit from a gold rush. First, every thought or business [...]

Video Marketing In A Minute: Episode 6 – Rethinking the Video Play Button

Epipheo

Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get away. But the easiest, most compelling call-to-action on any website for a browser thinking [...]

Video Marketing In A Minute: Episode 5 – Amplify Existing Content With Video

Epipheo

It's easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or white paper getting traction? Try a video white paper. Is one of your social channels [...]

Video Marketing In A Minute: Episode 4 – Making A Viral Video

Epipheo

When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a viral video to drive awareness for a new breakthrough product. But isn’t the kinda spontaneous sharing that creates [...]

Video Marketing In A Minute: Episode 2 – Save The Best For First

Epipheo

Have you noticed how movie trailers are giving more and more of the movie away? Hollywood knows that we now live inside of an attention economy where you have to quickly earn the right to be heard or you'll be completely ignored. That's why inside of an attention economy, one of the most important [...]

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