Animation Archives

Killer Emails That Increase Click Through Rates With Video

September 26, 2018Kole Riggs

Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is […]

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Your Origin Story as a Brand Video

September 17, 2018Kole Riggs

Your Origin Story as a Brand Video Sometimes the best brand video you can make is simply your origin story When people come across your company they’re always going to wonder who you are and where you came from Back before things became bigger and more complex. Origin stories answer these questions and, at the […]

The Linkedin Video Gold Rush

September 17, 2018Kole Riggs

The LinkedIn Video Gold Rush There’s a video gold rush happening right now on LinkedIn LinkedIn is giving enormous preference to posts that are being uploaded as native video and especially any B2B brand watching this needs to dive in right now. Three ways to profit from the gold rush Every thought-leader or business leader [...]

Internal Video Content: Which Industries Need It Most?

September 12, 2018Kole Riggs

We’ve said it before, and we’ll say it again: people love video. But you already knew that. Maybe you’ve been communicating with customers through video for years now. You know it’s more engaging than text, grabs attention better than static visuals, and generally makes people eager to see more from your business. So, why aren’t [...]

Amplify Existing Content With Video

August 20, 2018Epipheo

It’s easy to think of video as a whole new marketing channel. [Holding scissors to left, cutting invisible ribbon] But the most effective way to begin to integrate video into your marketing is to use it to amplify what is already working. [Hands scissors off] Do you have a blog post or white paper that [...]

Making A Viral Video

August 20, 2018Kole Riggs

Sometimes companies are looking to make that one viral video. While often other kinds of videos are more strategic there really is nothing like a viral video to drive awareness around a new breakthrough product. But isn’t the kind of spontaneous sharing that creates a viral video just a matter of luck? Well, actually, when [...]

Lead Generation Through a Video Mini-Course

August 11, 2018Epipheo

Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there’s a new technique that has a number of surprising advantages called the video mini-course for lead generation. When using any tactic for lead gen there are several key metrics that matter like The conversion rate of [...]

The Types Of Videos For Online Advertising

August 1, 2018Kole Riggs

In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]

6 Tools to Make Email Marketing Easy and Why You Should Use Them

July 19, 2018Epipheo

You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy. If you’re not convinced that you should be turning your [...]

Video Styles and What They Tell Your Customers

July 17, 2018Epipheo

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]

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