Animation Archives

Killer Emails That Increase Click Through Rates With Video

Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over whelmingly yes. The platform with a reputation for being old school and outdated is [...]

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VMIM: Episode 8 – Your Origin Story as a Brand Video

Epipheo

Sometimes the best brand video you can make is simply your origin story. When people come across your company, they're always gonna wonder who you are, where you came from. Origin stories answer these questions, and at the same time they build trust and loyalty and greater interest. These stories often help prospective customers [...]

VMIM: Episode 7 – The LinkedIn Video Gold Rush

Epipheo

There's a video gold rush happening right now on LinkedIn. LinkedIn is giving enormous preference to native video posts, and especially if you're a B to B company, the time for a LinkedIn video is now. So let me give you three ways to profit from a gold rush. First, every thought or business [...]

Internal Video Content: Which Industries Need It Most?

webmaster

We’ve said it before, and we’ll say it again: people love video. But you already knew that. Maybe you’ve been communicating with customers through video for years now. You know it’s more engaging than text, grabs attention better than static visuals, and generally makes people eager to see more from your business. So, why aren’t [...]

VMIM: Episode 5 – Amplify Existing Content With Video

Epipheo

It's easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or white paper getting traction? Try a video white paper. Is one of your social channels [...]

VMIM: Episode 4 – Making A Viral Video

Epipheo

When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a viral video to drive awareness for a new breakthrough product. But isn’t the kinda spontaneous sharing that creates [...]

VMIM: Episode 3 – Lead Generation Through a Video Mini-Course

Epipheo

Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there's a new technique that has some surprising advantages called the video mini-course for lead generation. Anytime you use in a tactic for lead gen, you need to pay attention to a few key metrics. The [...]

The Types Of Videos For Online Advertising

webmaster

In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]

6 Tools to Make Email Marketing Easy and Why You Should Use Them

Epipheo

You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy. If you’re not convinced that you should be turning your [...]

Video Styles and What They Tell Your Customers

Epipheo

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]

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