Skip links

Save The Best For First

Have you noticed how movie trailers are giving more and more of the movie away.

Hollywood knows that we live inside of an attention economy where you have to quickly earn the right to be heard or you’ll be completely ignored.

That’s why, in an attention economy, one of the most important tactics in video marketing, especially when using video on social is “save the best for first”

Browsers are often flying through their social feed looking for something interesting to catch their eye.

If you want to have a chance at stopping them in their tracks then find the most interesting 3 seconds of your video and put that footage at the very beginning of the video.

If you want to have a chance at stopping them in their tracks then find the most interesting 3 seconds of your video and put that footage at the very beginning of the video.

This can be the funniest shot, the most surprising shot, or even just the most beautiful shot.

For example: Tasty videos take their most beautiful shot and play that in the first 3 seconds.

So let’s learn from Hollywood and some of the best video marketers in the industry and save the best for first.

Download The Comprehensive Guide To Content Marketing

Get instant access to our complete guide to content marketing

Download Now

Join the Discussion

Return to top of page