VMIM: Episode 6 – Rethinking the Video Play Button



Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get away.

But the easiest, most compelling call-to-action on any website for a browser thinking of taking the first step toward engaging your company, is this one.

The video play button is an essential call-to-action in your marking arsenal.

Everyone likes to push this button.

Years of watching TV shows, movies, and online video have trained us that this button means sit back, relax, we’ll do the work for you.

Don’t make the first action on your website be like work to a new visitor.

Make it fun, simple and easy, by making a video.

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