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Building Your Business Using White Board Videos
SIMPLIFY Take your idea and boil it down as far as you can. Speak it plainly, and don’t fuss around too much with pretty visuals. Take out your phone and film yourself drawing your story, step by step. Do all this, and you’ll have yourself a whiteboard video. Or the...
Growing Your Business Using Motion Graphics
ABSTRACT AND CONCRETE Many companies have to market services that don’t physically exist. If your company primarily works with data, networking, security, or SaaS, it might not be possible to depict what you do in a realistic way. Not effectively, at least. A video of...
Growing Your Business Using Live Action Video
BRING IT TO LIFE Sometimes animation can’t get the job done. So, pick up a camera and capture pieces of the real world to make a live action video. This is especially valuable for physical services or demonstrations. What is live action? Well, lots of things. Live...
Using 2D Animation To Grow Your Business
The most successful 2D animation videos rely on compelling characters to get their story across. These characters can range in complexity, from simple stick figures all the way up to lushly realistic drawings. These characters can speak, or they can be storybook props...
Using 3D Video To Grow Your Business
PURSUE DEPTH Whenever there’s a technological advancement in a visual medium, two things happen. First, people notice. Second, new stories become possible. Through the history of film, we went from color to black and white, from silent films to talkies. Then the...
A Video Marketing Guide to the Facebook FeedPocalypse
If you want the answer to the ultimate question of life, the universe, and everything, then it’s 42. But, if you want a video marketing guide to the “Facebook FeedPocalypse,” then it’s more complicated: If you’re an influencer with more than 10,000 Facebook fans, then...
Why You Need To Be Using Video To Grow & Expand Your Business
After reading the headline of this article, you probably expect a long list of reasons why you should be using video to grow and expand your business. But, since you may not be using video yet, so a bunch of bullet points isn’t going to get you started. What will?...
Three Reasons You Need a Video Strategy
Have you really sat down and thought about exactly what you want your videos to accomplish for you? Do you have a documented plan for how to get there? Or did you start creating videos because everybody told you they were the next big thing? Add a bunch of random...