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What’s Changing In The World Of Video Marketing
Video is the muscle car of the marketing world. It’s hot. It’s flashy. It goes from 0 to 60 in 2.8 seconds. Maybe one of those is off, but there’s one more comparison that’s spot on. It can quickly lose its value if it’s not well maintained. To get the most out of it,...
The Different Types of Videos & Where To Use Them
Have you chosen the right type of video to get the results you’re looking for? If you’re coming up blank, this article will help you understand how different videos work. You’ll also learn how you can use those videos to create brand awareness, convince people to buy,...
Building Your Business Using White Board Videos
SIMPLIFY Take your idea and boil it down as far as you can. Speak it plainly, and don’t fuss around too much with pretty visuals. Take out your phone and film yourself drawing your story, step by step. Do all this, and you’ll have yourself a whiteboard video. Or the...
Growing Your Business Using Motion Graphics
ABSTRACT AND CONCRETE Many companies have to market services that don’t physically exist. If your company primarily works with data, networking, security, or SaaS, it might not be possible to depict what you do in a realistic way. Not effectively, at least. A video of...
Growing Your Business Using Live Action Video
BRING IT TO LIFE Sometimes animation can’t get the job done. So, pick up a camera and capture pieces of the real world to make a live action video. This is especially valuable for physical services or demonstrations. What is live action? Well, lots of things. Live...
Using 2D Animation To Grow Your Business
The most successful 2D animation videos rely on compelling characters to get their story across. These characters can range in complexity, from simple stick figures all the way up to lushly realistic drawings. These characters can speak, or they can be storybook props...
Using 3D Video To Grow Your Business
PURSUE DEPTH Whenever there’s a technological advancement in a visual medium, two things happen. First, people notice. Second, new stories become possible. Through the history of film, we went from color to black and white, from silent films to talkies. Then the...
A Video Marketing Guide to the Facebook FeedPocalypse
If you want the answer to the ultimate question of life, the universe, and everything, then it’s 42. But, if you want a video marketing guide to the “Facebook FeedPocalypse,” then it’s more complicated: If you’re an influencer with more than 10,000 Facebook fans, then...