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VMIM: Episode 7 – The LinkedIn Video Gold Rush
VMIM: EPISODE 7 – THE LINKEDIN VIDEO GOLD RUSH There’s a video gold rush happening right now on LinkedIn. LinkedIn is giving enormous preference to native video posts, and especially if you’re a B to B company, the time for a LinkedIn video is now....
Internal Video Content: Which Industries Need It Most?
Internal Video Content: Which Industries Need it Most? We’ve said it before, and we’ll say it again: people love video. But you already knew that. Maybe you’ve been communicating with customers through video for years now. You know it’s more engaging than text, grabs...
Internal Video Content: Videos Made Just For You (And Maybe Others, Too!)
Growing Your Business With Internal Video Content Communication has come a long way. When you consider how much more collaboration and transparency exists in the workplace today than just a decade ago, you can understand why companies are looking for more streamlined...
Retargeting Video Ads On Facebook
If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many...
VMIM: Episode 6 – Rethinking the Video Play Button
VMIM: EPISODE 6 – RETHINKING THE VIDEO PLAY BUTTON Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get...
VMIM: Episode 5 – Amplify Existing Content With Video
VMIM: EPISODE 5 – AMPLIFY EXISTING CONTENT WITH VIDEO It’s easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or...
VMIM: Episode 4 – Making A Viral Video
VMIM: EPISODE 4 – MAKING A VIRAL VIDEO When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a...
VMIM: Episode 3 – Lead Generation Through a Video Mini-Course
VMIM: EPISODE 3 – LEAD GENERATION THROUGH A VIDEO MINI-COURSE Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there’s a new technique that has some surprising advantages called the video...