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VMIM: Episode 1 – Why Use Video With Email
VMIM: EPISODE 1 – WHY USE VIDEO WITH EMAIL Contrary to what you might have heard, e-mail marketing is not dead. As long as people write, send, and read e-mail, e-mail will continue to be a powerful tool for marketers but it is true that people are tuning out...
Video Styles and What They Tell Your Customers
Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a...
The Digital Marketing Metrics that DON’T Matter
How much time do you spend trying to make sense of your digital marketing metrics? If you’re finding it difficult to know what’s relevant and what’s white noise, this article is for you. When you’re distributing your video, you probably want to focus on the data that...
Is Email Marketing Still Valuable?
Before companies started experimenting with virtual reality marketing. Before having a Facebook page became an essential part of your marketing strategy. Before interactive webinars were even an option, email was the progressive new marketing technique that everyone...
Five Reasons B2B Marketers Who Don’t Do Video Are Getting Left Behind
Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday...
5 Easy Steps To Developing A Profitable Paid Ad Strategy
5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social...
How to promote your videos for free via website, social media, and email
“I can promote my videos for free?” you might be saying. Well, though nothing in business or life is really free, there are still ways you can get more reach for less cost. Your results depend as much on the content of your video as on how well you promote it. If your...
What’s Changing In The World Of Video Marketing
Video is the muscle car of the marketing world. It’s hot. It’s flashy. It goes from 0 to 60 in 2.8 seconds. Maybe one of those is off, but there’s one more comparison that’s spot on. It can quickly lose its value if it’s not well maintained. To get the most out of it,...