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7 Tools for Tracking the Success of Your Video Campaigns

7 Tools for Tracking the Success of Your Video Campaigns

How to Track Your Video Campaign Success More than 51% of marketing professionals around the globe believe that video is the content with the best ROI. If you’ve invested in an awesome video, you want to see this for yourself, right? So how do you measure the success...

VMIM: Episode 8 – Your Origin Story as a Brand Video

VMIM: Episode 8 – Your Origin Story as a Brand Video

VMIM: EPISODE 8 – YOUR ORIGIN STORY AS A BRAND VIDEO   Sometimes the best brand video you can make is simply your origin story. When people come across your company, they’re always gonna wonder who you are, where you came from. Origin stories answer these...

VMIM: Episode 7 – The LinkedIn Video Gold Rush

VMIM: Episode 7 – The LinkedIn Video Gold Rush

VMIM: EPISODE 7 – THE LINKEDIN VIDEO GOLD RUSH   There’s a video gold rush happening right now on LinkedIn. LinkedIn is giving enormous preference to native video posts, and especially if you’re a B to B company, the time for a LinkedIn video is now....

Internal Video Content: Which Industries Need It Most?

Internal Video Content: Which Industries Need It Most?

Internal Video Content: Which Industries Need it Most? We’ve said it before, and we’ll say it again: people love video. But you already knew that. Maybe you’ve been communicating with customers through video for years now. You know it’s more engaging than text, grabs...

Retargeting Video Ads On Facebook

Retargeting Video Ads On Facebook

If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many...

VMIM: Episode 6 – Rethinking the Video Play Button

VMIM: Episode 6 – Rethinking the Video Play Button

VMIM: EPISODE 6 – RETHINKING THE VIDEO PLAY BUTTON   Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get...

VMIM: Episode 5 – Amplify Existing Content With Video

VMIM: Episode 5 – Amplify Existing Content With Video

VMIM: EPISODE 5 – AMPLIFY EXISTING CONTENT WITH VIDEO   It’s easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or...

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