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The Types Of Videos For Online Advertising
In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing...
How to Generate Revenue through Podcasting
What medium infuses stressful morning commutes with learning, laughter, and life lessons? That’s right, we’re talking about podcasting. Commuters are giving up their radio subscriptions in exchange for the entertainingly informative content that podcasts frequently...
The Ultimate List of Metrics to Measure Email Marketing Success
You’ve built a list and started sending out marketing emails. You’ve followed all of the best practices. Your emails are targeted, useful, and full of interesting content like how-tos, links and videos. You’re sure you’re doing a great job. Well, pretty sure. Well,...
6 Tools to Make Email Marketing Easy and Why You Should Use Them
You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing...
VMIM: Episode 1 – Why Use Video With Email
VMIM: EPISODE 1 – WHY USE VIDEO WITH EMAIL Contrary to what you might have heard, e-mail marketing is not dead. As long as people write, send, and read e-mail, e-mail will continue to be a powerful tool for marketers but it is true that people are tuning out...
Video Styles and What They Tell Your Customers
Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a...
The Digital Marketing Metrics that DON’T Matter
How much time do you spend trying to make sense of your digital marketing metrics? If you’re finding it difficult to know what’s relevant and what’s white noise, this article is for you. When you’re distributing your video, you probably want to focus on the data that...
Is Email Marketing Still Valuable?
Before companies started experimenting with virtual reality marketing. Before having a Facebook page became an essential part of your marketing strategy. Before interactive webinars were even an option, email was the progressive new marketing technique that everyone...