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Internal Video Content: Which Industries Need It Most?
We’ve said it before, and we’ll say it again: people love video. But you already knew that. Maybe you’ve been communicating with customers through video for years now. You know it’s more engaging than text, grabs attention better than static visuals, and generally...
Internal Video Content: Videos Made Just For You (And Maybe Others, Too!)
Growing Your Business With Internal Videos Communication has come a long way. When you consider how much more collaboration and transparency exists in the workplace today than just a decade ago, you can understand why companies are looking for more streamlined ways to...
Retargeting Video Ads On Facebook
If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many...
VMIM: Episode 6 – Rethinking the Video Play Button
VMIM: EPISODE 6 – RETHINKING THE VIDEO PLAY BUTTON Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get...
VMIM: Episode 5 – Amplify Existing Content With Video
VMIM: EPISODE 5 – AMPLIFY EXISTING CONTENT WITH VIDEO It’s easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or...
VMIM: Episode 4 – Making A Viral Video
VMIM: EPISODE 4 – MAKING A VIRAL VIDEO When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a...
VMIM: Episode 3 – Lead Generation Through a Video Mini-Course
VMIM: EPISODE 3 – LEAD GENERATION THROUGH A VIDEO MINI-COURSE Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there’s a new technique that has some surprising advantages called the video...
VMIM: Episode 2 – Save The Best For First
VMIM: EPISODE 2 – SAVE THE BEST FOR FIRST Have you noticed how movie trailers are giving more and more of the movie away? Hollywood knows that we now live inside of an attention economy where you have to quickly earn the right to be heard or you’ll be...