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7 Tools for Tracking the Success of Your Video Campaigns
More than 51% of marketing professionals around the globe believe that video is the content with the best ROI. If you’ve invested in an awesome video, you want to see this for yourself, right? So how do you measure the success of your video campaigns and make sure...
VMIM: Episode 8 – Your Origin Story as a Brand Video
VMIM: EPISODE 8 – YOUR ORIGIN STORY AS A BRAND VIDEO Sometimes the best brand video you can make is simply your origin story. When people come across your company, they’re always gonna wonder who you are, where you came from. Origin stories answer these...
VMIM: Episode 7 – The LinkedIn Video Gold Rush
VMIM: EPISODE 7 – THE LINKEDIN VIDEO GOLD RUSH There’s a video gold rush happening right now on LinkedIn. LinkedIn is giving enormous preference to native video posts, and especially if you’re a B to B company, the time for a LinkedIn video is now....
Internal Video Content: Which Industries Need It Most?
We’ve said it before, and we’ll say it again: people love video. But you already knew that. Maybe you’ve been communicating with customers through video for years now. You know it’s more engaging than text, grabs attention better than static visuals, and generally...
Internal Video Content: Videos Made Just For You (And Maybe Others, Too!)
Growing Your Business With Internal Videos Communication has come a long way. When you consider how much more collaboration and transparency exists in the workplace today than just a decade ago, you can understand why companies are looking for more streamlined ways to...
Retargeting Video Ads On Facebook
If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many...
VMIM: Episode 6 – Rethinking the Video Play Button
VMIM: EPISODE 6 – RETHINKING THE VIDEO PLAY BUTTON Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get...
VMIM: Episode 5 – Amplify Existing Content With Video
VMIM: EPISODE 5 – AMPLIFY EXISTING CONTENT WITH VIDEO It’s easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or...