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Retargeting Video Ads On Facebook

Retargeting Video Ads On Facebook

If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many...

VMIM: Episode 6 – Rethinking the Video Play Button

VMIM: Episode 6 – Rethinking the Video Play Button

VMIM: EPISODE 6 – RETHINKING THE VIDEO PLAY BUTTON   Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get...

VMIM: Episode 5 – Amplify Existing Content With Video

VMIM: Episode 5 – Amplify Existing Content With Video

VMIM: EPISODE 5 – AMPLIFY EXISTING CONTENT WITH VIDEO   It’s easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or...

VMIM: Episode 4 – Making A Viral Video

VMIM: Episode 4 – Making A Viral Video

VMIM: EPISODE 4 – MAKING A VIRAL VIDEO   When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a...

VMIM: Episode 3 – Lead Generation Through a Video Mini-Course

VMIM: Episode 3 – Lead Generation Through a Video Mini-Course

VMIM: EPISODE 3 – LEAD GENERATION THROUGH A VIDEO MINI-COURSE   Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there’s a new technique that has some surprising advantages called the video...

VMIM: Episode 2 – Save The Best For First

VMIM: Episode 2 – Save The Best For First

VMIM: EPISODE 2 – SAVE THE BEST FOR FIRST   Have you noticed how movie trailers are giving more and more of the movie away? Hollywood knows that we now live inside of an attention economy where you have to quickly earn the right to be heard or you’ll be...

The Types Of Videos For Online Advertising

The Types Of Videos For Online Advertising

In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing...

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