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VMIM: Episode 6 – Rethinking the Video Play Button
VMIM: EPISODE 6 – RETHINKING THE VIDEO PLAY BUTTON Right now, a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get...
VMIM: Episode 5 – Amplify Existing Content With Video
VMIM: EPISODE 5 – AMPLIFY EXISTING CONTENT WITH VIDEO It’s easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or...
VMIM: Episode 4 – Making A Viral Video
VMIM: EPISODE 4 – MAKING A VIRAL VIDEO When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a...
VMIM: Episode 3 – Lead Generation Through a Video Mini-Course
VMIM: EPISODE 3 – LEAD GENERATION THROUGH A VIDEO MINI-COURSE Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there’s a new technique that has some surprising advantages called the video...
VMIM: Episode 2 – Save The Best For First
VMIM: EPISODE 2 – SAVE THE BEST FOR FIRST Have you noticed how movie trailers are giving more and more of the movie away? Hollywood knows that we now live inside of an attention economy where you have to quickly earn the right to be heard or you’ll be...
The Types Of Videos For Online Advertising
In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing...
How to Generate Revenue through Podcasting
What medium infuses stressful morning commutes with learning, laughter, and life lessons? That’s right, we’re talking about podcasting. Commuters are giving up their radio subscriptions in exchange for the entertainingly informative content that podcasts frequently...
The Ultimate List of Metrics to Measure Email Marketing Success
You’ve built a list and started sending out marketing emails. You’ve followed all of the best practices. Your emails are targeted, useful, and full of interesting content like how-tos, links and videos. You’re sure you’re doing a great job. Well, pretty sure. Well,...