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What is Sales Enablement And Why It Matters
Sales enablement is the latest marketing buzzword to hit the internet. If you haven’t yet embraced it, that might be because you aren’t sure what the heck it is. Further complicating it, everyone seems to have their own definition. Is it a software? Mythical unity...
Introducing The Epipheo Book Trailer Contest
Introducing The Epipheo Book Trailer Contest Time to get out and vote! Vote for your candidate and vote for your favorite book in our contest! Our contest ends November 20th so there is still plenty of time to vote! http://booktrailers.epipheo.com/ #epipheo #author...
Top 5 Tools to Help Your ABM Marketing
Traditionally, marketing is about reaching as many people as possible. Today, smart marketers focus on precision and personalization. After all, why spend money marketing to consumers who have no interest in your business? 84% of businesses using ABM say the strategy...
What Types of Videos Are Best for Your ABM Strategy?
Videos are an excellent way to increase engagement and conversions. But with so many types of videos to choose from, how do you know which is best for your strategy? Probably by considering your target audience. And you might be surprised that nearly every audience...
Incorporating Video into Account-Based Marketing Campaigns
Seasoned marketers have seen the rise and fall of several marketing trends, but one that’s withstood the test of time and proven itself as a crucial tactic for securing large organizations as long-term customers or clients is account-based marketing. Account-based...
What is ABM and how does it help your business?
Every marketer knows that when you try to appeal to everyone, you appeal to no one. You end up with bland marketing messages that have minimal impact. Nobody gets excited about bland, and they’re certainly not going to spend top dollar on whatever it is you’re...
Beyond Boosted Posts: Create the Perfect Paid Social Campaign
Social media platforms have changed the market landscape. All it takes now is for Kylie Jenner to criticize your latest redesign, and you too could lose $1.3 billion off your company’s market value! From Bebo to Vero, individual channels have come and gone, but one...
Killer Emails That Increase Click Through Rates With Video
Video content is hot. Across all industries, companies are working on new ways to stand out by incorporating videos into their marketing strategies across all platforms, even email. You might be thinking, “People still use email marketing?” The answer is over...