Companies can use video content in their internal communication to distribute important messages, improve collaboration, and strengthen their culture and brand identity.
If you’ve ever been on social media, you’ve probably been the target of a retargeting campaign. Say you’re looking at coffee makers on Amazon. You’re just comparing your options, you’re not really ready to buy yet. So you click over to Facebook, maybe to see how many views you’ve gotten on the live stream of [...]
Rethinking The Video Play Button Right now a new visitor is likely browsing your website. We all want these visitors to take an action as soon as possible, so we put CTA buttons like these on various pages to capture the lead before they get away. But the easiest, most compelling call to action on [...]
It’s easy to think of video as a whole new marketing channel. [Holding scissors to left, cutting invisible ribbon] But the most effective way to begin to integrate video into your marketing is to use it to amplify what is already working. [Hands scissors off] Do you have a blog post or white paper that [...]
Sometimes companies are looking to make that one viral video. While often other kinds of videos are more strategic there really is nothing like a viral video to drive awareness around a new breakthrough product. But isn’t the kind of spontaneous sharing that creates a viral video just a matter of luck? Well, actually, when [...]
Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there’s a new technique that has a number of surprising advantages called the video mini-course for lead generation. When using any tactic for lead gen there are several key metrics that matter like The conversion rate of [...]
Have you noticed how movie trailers are giving more and more of the movie away. Hollywood knows that we live inside of an attention economy where you have to quickly earn the right to be heard or you’ll be completely ignored. That’s why, in an attention economy, one of the most important tactics in video [...]
In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]