Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses.
But there’s a new technique that has a number of surprising advantages called the video mini-course for lead generation.
When using any tactic for lead gen there are several key metrics that matter like
- The conversion rate of a landing page
- Amount of content consumed
- Impact of gated content on sales
Let’s compare the typical 30-page guide to a video mini-course
Guides are usually promoted with a title and static impact
Video mini-courses are promoted using a short teaser videos
On a gated landed page guides tend to lead to quick bounces which can hurt your entire site’s SEO
Video mini-courses use video trailers on the landing page increasing time on site and boosting lead conversion by up to 80%.
Video mini-courses use video trailers on the landing page increasing time on site and boosting lead conversion by up to 80%
When someone gets your guide they download the .pdf and that’s it.
But with a video mini-course, you can track how much they watch, when they are watching, and even if they are sharing the content.
So video-mini courses not only increase the number of leads you can generate but they give you far richer data.
And chances are your competitors aren’t using video mini-courses yet so producing one can put you a step ahead.