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Lead Generation Through a Video Mini-Course

Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses.

But there’s a new technique that has a number of surprising advantages called the video mini-course for lead generation.

When using any tactic for lead gen there are several key metrics that matter like

  • The conversion rate of a landing page
  • Amount of content consumed
  • Impact of gated content on sales

Let’s compare the typical 30-page guide to a video mini-course

Guides are usually promoted with a title and static impact

Video mini-courses are promoted using a short teaser videos

On a gated landed page guides tend to lead to quick bounces which can hurt your entire site’s SEO

Video mini-courses use video trailers on the landing page increasing time on site and boosting lead conversion by up to 80%.

Video mini-courses use video trailers on the landing page increasing time on site and boosting lead conversion by up to 80%

When someone gets your guide they download the .pdf and that’s it.

But with a video mini-course, you can track how much they watch, when they are watching, and even if they are sharing the content.

So video-mini courses not only increase the number of leads you can generate but they give you far richer data.

And chances are your competitors aren’t using video mini-courses yet so producing one can put you a step ahead.

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