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The Types Of Videos For Online Advertising

The Types Of Videos For Online Advertising

In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]
6 Tools to Make Email Marketing Easy and Why You Should Use Them

6 Tools to Make Email Marketing Easy and Why You Should Use Them

You’re well aware of the power of email: connecting with your customers right where they’re hanging out—in their inbox! By 2020, more than 4 billion people will be using email worldwide, which means it’s more important than ever to have a smart email marketing strategy. If you’re not convinced that you should be turning your [...]
Video Styles and What They Tell Your Customers

Video Styles and What They Tell Your Customers

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]
Is Email Marketing Still Valuable?

Is Email Marketing Still Valuable?

Before companies started experimenting with virtual reality marketing. Before having a Facebook page became an essential part of your marketing strategy. Before interactive webinars were even an option, email was the progressive new marketing technique that everyone wanted to implement. These days, email might seem like marketing’s dinosaur. With all these shiny new options to [...]
5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy

5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social than ever. What gives? Blame it [...]
What’s Changing In The World Of Video Marketing

What’s Changing In The World Of Video Marketing

Video is the muscle car of the marketing world. It’s hot. It’s flashy. It goes from 0 to 60 in 2.8 seconds. Maybe one of those is off, but there’s one more comparison that’s spot on. It can quickly lose its value if it’s not well maintained. To get the most out of it, you [...]
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