2D Video Archives - Page 2 of 3

Video Marketing In A Minute: Episode 5 – Amplify Existing Content With Video

It's easy to think that video is a whole new marketing channel. The most effective way to integrate video into your marketing is to use it to amplify what is already working. Do you have a blog post or white paper getting traction? Try a video white paper. Is one of your social channels [...]

Video Marketing In A Minute: Episode 4 – Making A Viral Video

Epipheo

When you reverse engineer top viral videos a predictable formula does emerge. Sometimes companies are looking to make that one viral video. While often other kinds of videos can be more strategic, there’s nothing like a viral video to drive awareness for a new breakthrough product. But isn’t the kinda spontaneous sharing that creates [...]

Video Marketing In A Minute: Episode 3 – Lead Generation Through a Video Mini-Course

Epipheo

Businesses often put guides, webinars and white papers behind a gate in order to gather email addresses. But there's a new technique that has some surprising advantages called the video mini-course for lead generation. Anytime you use in a tactic for lead gen, you need to pay attention to a few key metrics. The [...]

Video Marketing In A Minute: Episode 2 – Save The Best For First

Epipheo

Have you noticed how movie trailers are giving more and more of the movie away? Hollywood knows that we now live inside of an attention economy where you have to quickly earn the right to be heard or you'll be completely ignored. That's why inside of an attention economy, one of the most important [...]

The Types Of Videos For Online Advertising

Kole Riggs

In the marketing community, there’s a lot of buzz around video. Thanks to overwhelmingly favorable statistics around video ads, business owners are investing a lot of time and money into creating quality content that complements and maximizes their digital marketing and advertising strategies. Here’s what’s great. These aren’t expensive television commercials or high-end video productions. [...]

Video Marketing In A Minute: Episode 1 – Why Use Video With Email

Epipheo

Presenting: Video Marketing In A Minute with Jeremy Pryor, CEO at Epipheo. This series is intended to inspire and educate you as navigate the challenging landscape of digital marketing.

Video Styles and What They Tell Your Customers

Epipheo

Choosing a video style is a lot like choosing an outfit for your workday. You wouldn’t go to an important client meeting in ripped jeans and a Game of Thrones t-shirt, right? Why not? Because it conveys the wrong message to your client. You want them to see you as a professional, as someone to [...]

Five Reasons Why B2B Marketers Who Don’t Do Video Are Getting Left Farther And Farther Behind

Epipheo

Back in 1939, Germany’s frighteningly effective use of propaganda prompted President Franklin Delano Roosevelt to create a group of “top men” to figure out how this type of communication worked – just in case the United States needed to use propaganda itself someday to justify “Why We Fight.” One of these top men was Harold [...]

5 Easy Steps To Developing A Profitable Paid Ad Strategy

Epipheo

5 Easy Steps To Developing A Profitable Paid Ad Strategy You may have noticed that organic post reach on social media is falling. So your latest video might be getting fewer views than it did just two years ago, despite the fact that video is more popular on social than ever. What gives? Blame it [...]

What’s Changing In The World Of Video Marketing

Kole Riggs

Video is the muscle car of the marketing world. It’s hot. It’s flashy. It goes from 0 to 60 in 2.8 seconds. Maybe one of those is off, but there’s one more comparison that’s spot on. It can quickly lose its value if it’s not well maintained. To get the most out of it, you [...]

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