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Epipheo

What Is Content Marketing?

What Is Content Marketing?

If you’ve been anywhere near any sort of business anytime in the past few years, you’ve heard the term content marketing. You probably have at least a vague idea of what it is, but if you’re fuzzy on the details, read on. The most universally accepted definition of content marketing comes from the Content Marketing [...]
Driving Awareness Using A Video Mini Course

Driving Awareness Using A Video Mini Course

When it comes to driving awareness for your big idea, thought leadership or brand - there are a lot of different approaches you can take. The two biggest factors for success on thought leadership is awareness of the big idea and engagement with it - so you really have to choose your tactic wisely. What [...]
Everything You Need to Know About Distributing Video

Everything You Need to Know About Distributing Video

It happens almost every time we deliver the final video. We hear, “This looks great! So, uh, what do I do with it?” It’s an important question. With video assets costing anywhere from $5k–100k, you need to get the best ROI you can. Distribution is an essential part of that that, and which strategy you [...]
Distributing Video on Facebook

Distributing Video on Facebook

The rise of digital video affects the entire internet, of course, but its impact is especially notable on social networks. Needless to say, the results demand attention. Facebook video posts have increased by 94% annually in U.S. The total potential Facebook video viewing audience is 1.71 billion monthly active users. Facebook video now gets 8 [...]
How To Use A Video Mini Course For Training

How To Use A Video Mini Course For Training

Training has always been a really important part of educating and teaching knowledge to others. As the world becomes even more digital this creates an incredible opportunity to leverage video in training. This could be product training, client/customer onboarding, thought leadership training or educating the next generation of activists around your world changing idea.Whatever the [...]
Mini-Course for Lead Generation

Mini-Course for Lead Generation

Mini-Course for Lead Generation If your company has a content marketing strategy it’s time to consider the mini-course for lead generation. Let’s take a look at how the mini-course stacks up against the two other most popular thought-leadership strategies for lead gen: the guide and the webinar. Here are the top 5 reasons we think [...]
Top Methods For Distributing Video On YouTube

Top Methods For Distributing Video On YouTube

YouTube is no longer alone. Once the clearly dominant video destination, YouTube has seen steady and heavy competition from Facebook. Frankly, YouTube deserves some of this. They’ve been sluggish compared to Facebook's product development team. That said, YouTube is still YouTube, and its primary position means a YouTube-first marketing strategy makes the most sense for [...]
Video Distribution Using Email

Video Distribution Using Email

Email is one of those activities that seems almost archaic in nature. It’s an old technology and the real question is, do people really need more email? The answer comes down to one of value. Are you providing meaningful value to your customers? If you are then there is most likely a good chance that [...]
Video Distribution Using Linkedin

Video Distribution Using Linkedin

LinkedIn is the place for B2B advertising. But that’s not exactly news to you, is it? If you’re trying to sell to professionals, you want to reach them when they’re working. You don’t want to swim upstream against a deluge of cat videos, political nonsense, and family photos. That’s a poor investment of time, money, [...]
Top 5 Reasons To Host Your Own Video

Top 5 Reasons To Host Your Own Video

The Top 3 Video Hosting Services: Wistia, Vidyard, BrightCove The video hosting question is asked and answered, right? YouTube and Vimeo have claimed the space, so just use one of those. And hey, they’re free. Problem is, it’s not so simple. Anyone who’s wondering where their video should live should be prepared to look beyond [...]
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