It’s easy to think that video is a whole new marketing channel.
The most effective way to integrate video into your marketing is to use it to amplify what is already working.
Do you have a blog post or white paper getting traction? Try a video white paper.
Is one of your social channels gaining a lot of awareness? Try some video posts.
Do you have a large email list? Start integrating video into your email blasts.
Any piece of content, any channel, any marketing strategy can be greatly enhanced by creating a video version of that same approach.
Video is the volume knob of marketing. So crank up the sound on your most effective campaigns by using video.