It’s easy to think of video as a whole new marketing channel. [Holding scissors to left, cutting invisible ribbon]
But the most effective way to begin to integrate video into your marketing is to use it to amplify what is already working. [Hands scissors off]
Do you have a blog post or white paper that is getting traction?
Produce a video white paper.
Is a particular social channel increasing awareness?
Try some video posts.
Do you have a large email list?
Integrate video into your email blasts.
Any piece of content, any channel, any marketing strategy can be greatly enhanced by creating a video version of that same approach.
Video is the volume knob of marketing so crank up the sound on your most effective campaigns by using video and multiply the number of people who will get to hear your message.