Whether you’re a think tank, an author, an expert, or a non-profit with a specific mission, as a thought leader, your success depends on being able to teach and educate others in order to create change. And in today’s post-literate world, video allows you to reach the masses and share knowledge and insights in unprecedented ways.
The traditional channels that are common to thought leadership – books, papers, academic journals, and speaking engagements, are all effective vehicles to share ideas and expertise. But they’re also limited. They are only so many people who will buy the book, only so many people can attend the event, and let’s face it – only the truly committed are going to read the paper.
Public policy, healthcare, education, science, history – whatever the space or industry, if it’s called “thought leadership,” it’s probably complicated. But when you’re dealing with the most important ideas in the world, you have to find ways to cut through the complexity and share those ideas with the world.
When you’re limited to content that takes a long time to create and a long time to consume, it can be hard to build and sustain an audience. But that ability is critical when it comes to creating a large-scale mindset shift. So how do you expand your influence and reach more people?
VIDEO IS ACCESSIBLE
The great the thing about video is that it can be anywhere and everywhere. It’s not limited to an event, it doesn’t expire, and it’s the most highly consumed form of media in existence today. And that makes video the perfect tool not just to entertain, but to educate.
Connect With A Video Strategist
Collaborate with an expert video strategist to bring your ideas to life.
A great video can take complex issues and information, and communicate those things quickly, simply, and compellingly. Video blends multiple learning styles and engages our brains in ways that are highly conducive to learning new things. And, you can spread big ideas across multiple videos in order to teach people over time.
VIDEO IS BITE-SIZED
Video can be created quickly and consumed quickly. That means that you can produce lots of it, publish regularly and strategically, and build up an audience that looks forward to your content and forms a relationship with you and your ideas.