WHAT IS IT?
It’s the moment you’ve been waiting for. It’s the destination you’ve been leading your customer toward. It’s when they take that big step in the sales journey and click buy. It’s ka-ching.
WHY IS IT IMPORTANT?
Oh, you know, it’s just the main goal of your entire sales funnel. For all your tracking of open rates, clickthroughs, page views, and time spent on site, only one metric truly matters: conversion.
WHY USE VIDEO TO IMPROVE CONVERSION?
If you’ve already engaged a customer and nurtured them through consideration, they’re almost there but still need to do the deed. A video can be the perfect push, as it gets you back in their immediate attention, reminds them of the value you provide, and even gives some emotional reassurance.
Because video is such a dynamic medium, it can overcome whatever final hurdles you know are usually between your customers and purchase. With precise targeting, you can get it in front of the right people at just the right time.
VIDEO PRODUCTS TO IMPROVE CONVERSION
STORYTELLING TESTIMONIAL VIDEO
Make your testimonials more than an endorsement. Tell a meaningful story that people will connect with.
VIDEO CASE STUDY
You know that one product that you are super proud of that has been super successful? We think everyone should know about how and why. Bring a new life and a new audience to your case studies.