New Ways To Use Video (That Deserve Your Attention)

Video is an incredibly flexible medium, and marketers are constantly finding new ways to use it. We’re always on the lookout for interesting applications, so here are some creative trends you might not be thinking about.

Video Backgrounds

What it is: An HTML5 plug-in that automatically plays video in the background of a page. The video, typically muted, is often used on landing pages.

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Click here to see one of our favorite examples. This is the kind of website we would want to spend time on.

Why we like it: 55% of visitors spend less than 15 seconds on most sites. With such a short period to grab people's attention, video backgrounds are a great way to pique your audience's interest right away. It's still a relatively underused method, so we suggest taking advantage of this one sooner rather than later.


What it is: A mailable, DVD-case-sized screen that plays a video (with audio) when opened.


Click here to see a demo. 

Why we like it: Sometimes reaching one decision maker can make all the difference, especially in B2B marketing. Emails might be ignored, brochures might get trashed, but this is enough of a novelty to warrant a full view. We hate the word, but this is "disruption" at its best. Read some use studies here.

Attaching Video to Your Blog

What it is: Video embedded within blog posts, either as in-line content or as an add-on at the bottom.

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Yep, we totally do this one.

Why we like it: Posts with video receive 3 times the inbound links than pages with plain text. We've seen this kind of engagement firsthand. Not only does video increase traffic, it can help your blog platform as a whole. Video and images help break up the monotony of walls-of-text that intimidate readers off your page. If you're commited to making content, give your audience a break!

Written by Joe Lee, Content Marketing Specialist