An Open Letter to Consumers (video featuring Gary Vaynerchuk)

Consumers beware.

Every company in the world wants you.

They want you to know their thing exists. They want you to recognize their thing. They want you to buy their thing. They want you to be loyal to their thing. They want you to share their thing with your friends. They want you to come back for more things.

That means every day, day-in and day-out, they’re trying to figure out how in the heck they can get something from you.

How can they get your attention? How can they get your mindshare? How can they get your money?

And they’ll do all kinds of stuff to get it.

They’ll interrupt. They’ll entertain. They’ll trick. They’ll tease. They’ll bait. They’ll boast. They’ll spend. They’ll spam. They’ll do whatever it takes.

But every once in a great while, if you’re lucky, a company comes along and asks, “What could we give our customers? No strings attached.”

Those companies usually get what they want.

So look for those companies.

And look out for the others.