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Building Your Business Using White Board Videos

Building Your Business Using White Board Videos

SIMPLIFY Take your idea and boil it down as far as you can. Speak it plainly, and don’t fuss around too much with pretty visuals. Take out your phone and film yourself drawing your story, step by step. Do all this, and you’ll have yourself a whiteboard video. Or the beginnings of one. Whiteboard animated […]

Growing Your Business Using Motion Graphics

Growing Your Business Using Motion Graphics

ABSTRACT AND CONCRETE Many companies have to market products that don’t physically exist. If your company primarily works with data, networking, security, or SaaS, it might not be possible to depict what you do in a realistic way. Not effectively, at least. A video of people typing at computers or tapping on phones won’t grab […]

Growing Your Business Using Live Action Video

Growing Your Business Using Live Action Video

BRING IT TO LIFE Sometimes animation can’t get the job done. So, pick up a camera and capture pieces of the real world to make a live action video. This is especially valuable for physical products or demonstrations. What is live action? Well, lots of things. Live action videos are diverse in style and production […]

Using 2D Animation To Grow Your Business

Using 2D Animation To Grow Your Business

2D ANIMATION HELPS BUILD CHARACTER The most successful 2D animation videos rely on compelling characters to get their story across. These characters can range in complexity, from simple stick figures all the way up to lushly realistic drawings. These characters can speak, or they can be storybook props to demonstrate the real human value of […]

Using 3D Video To Grow Your Business

Using 3D Video To Grow Your Business

PURSUE DEPTH Whenever there’s a technological advancement in a visual medium, two things happen. First, people notice. Second, new stories become possible. Through the history of film, we went from color to black and white, from silent films to talkies. Then the advent of computer-generated imagery allowed us to create fantastic sights out of literally […]

Three Reasons You Need a Video Strategy

Three Reasons You Need a Video Strategy

Why does my business need a video strategy? Have you really sat down and thought about exactly what you want your videos to accomplish for you? Do you have a documented plan for how to get there? Or did you start creating videos because everybody told you they were the next big thing? Add a […]

The Top 6 Marketing Tools to Help You Grow Your Business

The Top 6 Marketing Tools to Help You Grow Your Business

The Top 6 Marketing Tools to Help You Grow Your Business Is your content marketing strategy getting you results? If you’re nodding your head and smiling, great! You probably don’t need to read this. But perhaps you said, “Ehhh…” or, “I, um, don’t actually know,” or, “My content marketing strategy?” In that case, this article […]

Epipheo Products Video

Epipheo Products Video

Epipheo Products Video Shopping for video? Having trouble finding information online? Wondering why it shouldn’t be like, well, regular shopping? We hear you. Watch to see how we’ve changed our website to make it easier for you to find the video you need. We’ve heard that shopping for video is hard. And that we were […]

What Is Content Marketing?

What Is Content Marketing?

What is Content Marketing? If you’ve been anywhere near any sort of business anytime in the past few years, you’ve heard the term content marketing. You probably have at least a vague idea of what it is, but if you’re fuzzy on the details, read on. The most universally accepted definition of content marketing comes […]

Driving Awareness Using A Video Mini Course

Driving Awareness Using A Video Mini Course

Driving Awareness Using A Video Mini Course When it comes to driving awareness for your big idea, thought leadership or brand – there are a lot of different approaches you can take. The two biggest factors for success on thought leadership is awareness of the big idea and engagement with it – so you really […]

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