Digital Marketing Specialist

summary:

We’re looking for someone who has gotten real results in the digital marketing space.  Someone who doesn’t make excuses why this or that campaign didn’t get the results it needed to, but someone who just knows what it takes to get the job done.


RESPONSIBILITies:

  • Manage all aspects of Epipheo’s Social Media accounts
    • Twitter, LinkedIn, Facebook, Instagram, Tumbler
    • Full knowledge/understanding of analytics; help guide digital strategy to provide insightful/useful information to CEO, COO, and Business Development
  • Manage Schedule and Strategy for Conferences & Events
    • Researching conferences to create list that fits the strategic objectives
    • Contacting conference organizers to explore opportunities for speaking engagements
    • Working with CEO, develop content for talks including case studies
  • Manage Marketing Program
    • Newsletter, Podcast, Blog
  • Manager Webinar Program
    • Schedule, production, promotion
  • Copywriting for newsletter, email campaigns, blog, guides, case studies
  • Client Strategy Project Management
    • Development of deliverables including case studies, proposals, presentations
    • Developing strategies, researching and developing ways to innovate, and executing on the campaigns  
  • Must be able to demonstrate strong presentation skills and the ability to instill confidence by supporting our recommendations in a professional and well thought out presentation and discussion
  • Support the account team in client presentation and discussions
  • Possess track record of strong contribution and success on numerous accounts
  • Provide solutions to project obstacles and client interactions
  • Must have a proven track record of developing, writing and presenting innovative and responsible communication plans to clients at all budget levels and across all media

qualifications:

  • Extensive knowledge and experience in the social and digital advertising landscape, specifically Facebook and YouTube, and programmatic ad platforms.
  • n depth data analytics experience
  • Charismatic, persuasive personality
  • Entrepreneurial spirit
  • Insatiable appetite for all things digital
  • Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
  • 3-5+ years of experience in the field of media with a focus on digital planning
  • Knowledge of the principles of advertising, marketing and media.
  • Knowledge of the dynamics of media–how each media element performs alone, how they perform together, and how they are constantly changing
  • Knowledge of all aspects of digital media, including search, SMS, programmatic, social and mobile
  • Fluency in mathematical concepts. Ability to translate data into well-articulated ideas
  • Ability to understand media data sources in terms of what is measured, the method, and information reported
  • Proficiency with Word, Excel and PowerPoint/Keynote, and Google Apps
  • Proficiency with media tools
  • ComScore, Adviews
  • Google AdWords and Google Analytics certification
  • Excellent written and oral communication skills

EXPERIENCE:

  • Digital advertising - 3-5 years minimum
  • Social Media - 3-5 years minimum
  • Marketing - 3-5 years minimum