THE ART DIRECTOR CREATES COMPELLING VIDEO CONTENT BY DIRECTING THE VISUAL STORY.
- Own the creation and development of visual concepts for videos. This includes working with a Creative Director to achieve client objectives by making a harmonious video that creates an epiphany. This may involve:
- Creating an animatic or directing another to do it.
- Creating style samples or directing another to do it.
- Creating full style visual beats or directing another to do it.
- Creating an animation sample or directing another to do it.
- Some other new way of communicating the visual concept for the video.
- Partner with a Creative Director to create story concepts. You are one part of a two part partnership. The Creative Director is responsible for messaging and story concepts, and the Art Director is responsible for visual communication and executional excellence. These things work in tandem, in fact you will probably cross over these lines weekly with each other to make the best video possible.
- Create visual story beats to help pitch concepts to client. You may also pitch concepts yourself, depending on how your Squad wants to handle it.
- Direct technicians to execute on concepts. This includes directing a plan-of-action for incorporating feedback and client notes in a timely and budget-friendly manner.
- Experiment with and design new processes for directing visuals in videos. This includes growing new skills and changing your creative involvement.
- Be flexible. Basically, do whatever your Squad needs you to do. Owning visual direction is the only constant in this job. The way you do this can, will, and should change as your team gets better. Also, this is a team player role, and there is no room for “That’s not my job.” Occasionally, you’ll fill in for someone with a totally different role, and others will do the same for you.
- Training or experience creating storyboards, animatic sequences, graphic design, motion graphics or animation. (Basically, anything that makes you an amazing visual storyteller.)
- Strong drawing skills.
- Ability to balance schedule in a demanding, multi-project, team environment.
- Knowledge of Adobe CS required. ToonBoom or Cinema 4D a plus.
- Experience leading creative teams is a plus.