When you think “video,” you probably think “commercial.” That’s what video means, right? Sure, video is great for commercials, but it can help many more of your business needs. Like, almost all of them. Here are six big ones.
I love this video. We all have some notion of what makes a viral video, but hearing it articulated is fascinating. Still, I initially had trouble figuring out how I could apply this to business. After some thought, I realized it really boils down to one thing: knowing your audience. Here are some tips for applying these teachings to your average corporate video.
How long should a video be? It’s a question that we get a lot from clients, and it’s also a question we think many content makers aren’t asking. The answer isn’t necessarily about length. It’s not even about content. It’s about context—that is, what expectations does someone have for a piece of content?
You intuitively get meaning and importance when a story is told in a way that delights, excites, or moves you. This is the world of the aesthetic, the world of feeling things fully. Beauty, interpretation, emotion. All of this comes when a story is told in a way that understands that humans are listening.
This blogpost is a metaphor* for metaphorical videos. It doesn’t set a clear context. It doesn’t put its value prop up front. It doesn’t give a literal, expository account. And it certainly doesn’t “tell it like it is,” often thought to be the ne plus ultra of online marketing.
We've made a lot of videos talking about big data. Here's what we've learned to tell an effective story.
Veteran Internet users (aka old folks like us) remember the days of dial-up modems and 16-color graphics. That’s where a recent video from Google begins its story. It tells of Google’s evolution from those nostalgic dial-up tones to the present-day technological marvels of which the Google machine is now capable.
We’ve talked about pre-roll. Like, a lot. But we’re guessing you’re less interested in theories about why it’s powerful and more interested in straight talk about what results you can expect.
Why do all explainer videos look and feel similar?
What's the difference between text and video?
Out of all the commercials I’ve seen this year, none of them has managed to provoke a more emotional response. Critics and casual observers seem to agree that this is a memorable, excellent video. It’s emotionally engaging and entertaining. People didn’t just not mind watching this ad. They sought it out. 29 million times.
Unfortunately, the wild success of a small handful of videos has created the belief that social media works as a distribution tool. So, for many people, their distribution strategy has become nothing more than “Post it on our Facebook!” Then the video will be viewed and shared organically, right? That’s how social works, isn’t it?
Hardwood House Stansted is a bed and breakfast. You get a bed, and you get breakfast. Here's what you can learn from them.
If you’ve opened Fortune magazine or browsed LinkedIn in the last 5 years (or 5 minutes), you’ve heard about the rise of digital advertising and how it’s going to overtake television. But how much of that is actually true? Billions are still being poured into television, after all.
Your homepage is your handshake to the digital world. Like its real world counterpart, it’s critical you get it right. Be firm, but don’t squeeze. Look the other person in the eyes. And please don’t make it too long.
If you’ve never bought video before, working with a studio can be daunting. What actually happens after the contract is signed? What the heck will we be doing on our end? We wrote this post to give you some insight into what you can expect, and get a glimpse into our process.
Are you a startup? Watch this video about video games! Seriously. It’ll help you help your business. This is one of the simplest, best executed uses of video. Period. If you’re wondering how video can solve business problems, this is the perfect example. So watch it. Then read on...
We’ve evolved a bit, with digital platforms like Monster.com, but what’s really changed is the journey people go on after they encounter your listing.
Video is an incredibly flexible medium, and marketers are constantly finding new ways to use it. We’re always on the lookout for new applications, so here are some creative trends you might not be thinking about.
Let’s be blunt. If you could make videos in-house, why work with us? Why not do it yourself?